Marketing Mgr
MULTIPLE LOCATIONS, MI, US
Consumers Energy is Michigan’s largest energy provider, providing natural gas and/or electricity to 6.8 million of the state’s 10 million residents in all 68 Lower Peninsula counties. Consumers Energy knows job number one is to keep the lights on for customers. We are committed to delivering reliable, clean, and affordable energy to our customers 24/7.
This position is not eligible for immigration sponsorship, e.g., H-1B, TN, etc. Please do not apply if you will need immigration sponsorship for a work visa now or in the future, including sponsorship for H-1B, TN, etc., now or in the future. We are unable to hire individuals with CPT, OPT, or STEM OPT for this position as the position is not eligible for participation in the H-1B lottery program and is not eligible for current or future immigration sponsorship for a work visa.
Location: This is a hybrid (virtual/onsite) position with required onsite days on Monday, Tuesday and Thursday and may be assigned to any Consumers Energy Service Center located throughout Michigan's lower Peninsula. The selected candidate must be within a commutable distance or willing to relocate (relocation package is available for those that qualify).
General Summary of Job Responsibilities
The Marketing Manager is responsible for developing and executing marketing strategies that support key business objectives, including margin improvement, megawatt (MW) savings, and customer enrollment growth. This role partners closely with Product Owners (Program Managers) to leverage research, analytics, customer journey mapping, and additional tools to formulate effective go‑to‑market strategies. The Marketing Manager defines the marketing objectives necessary to meet business outcomes, establishes funding requirements, and evaluates product budgets to guide customer‑centric campaign strategies that drive results across multiple channels.
In addition to collaborating with Product Teams, this role will engage with Experience Design, Sales, Corporate Communications, Legal, third‑party agencies, and various external partners.
Essential Duties and Responsibilities
- Partner with Product Owners to influence product pricing and bundling strategies, plan new product launches, and manage cross‑functional implementation of launch activities.
- Develop product positioning by evaluating the competitive landscape, understanding product features, and defining differentiated value propositions. Participate in shaping product attributes and pricing.
- Collaborate with Product Owners, Sales, and Experience Design to create an optimal customer experience that aligns with business goals.
- Develop and execute comprehensive go‑to‑market strategies, including engagement, channel strategy, and campaign management.
- Establish a measurement strategy to assess marketing attribution and conversion targets, ensuring an optimal return on marketing investment.
- Perform other duties as assigned or as necessary.
Knowledge/Skills/Abilities
- Ability to evaluate complex market landscapes and develop focused, integrated marketing strategies with a proven record of successful implementation.
- Strong analytical and communication skills to build compelling business cases and secure internal support for marketing initiatives.
- Ability to coordinate efforts across functional areas to achieve positive business outcomes.
- Excellent program and project management skills, with experience in product marketing, creative/content development, media buying processes, and marketing ROI analysis.
Education/Experience
- Bachelor’s degree in Marketing, Economics, Communications, Business, or a related field, with two (2) or more years of experience in all aspects of strategic product marketing—including product, price, place, and promotion; feature definition; SWOT analysis; value proposition development; competitive assessment; market potential; funnel objectives; and target market identification. Must demonstrate the ability to define and execute multichannel go‑to‑market and promotional strategies that drive revenue across all stages of the product lifecycle.
- [OR] Associate’s degree in Marketing, Economics, Communications, Business, or a related field, with four (4) or more years of experience in the areas listed above, including strategic product marketing development and execution and multichannel go‑to‑market strategy.
- [OR] High School Diploma with six (6) or more years of experience in the areas listed above, including strategic product marketing development and execution and multichannel go‑to‑market strategy.
Preferred Experience
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A minimum of five (5) years of experience in all aspects of developing and implementing strategic product marketing initiatives—including product, pricing, placement, and promotion. This includes defining product features; conducting SWOT analyses; articulating key value propositions, benefits, and differentiators; assessing perceived and actual value; evaluating competitive landscapes and market potential; establishing funnel objectives; and identifying target markets. The ideal candidate will have demonstrated ability to define and execute multichannel go‑to‑market and promotional strategies that drive revenue across all stages of the product lifecycle.
Why should you join our team?
At Consumers Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose: world class performance delivering hometown service.
What we offer:
- Competitive compensation packages
- Medical, Dental and Vision
- 401k with company match
- Paid parental leave
- Up to 13 paid Holidays
- Paid time off
- Educational Assistance Program
Diversity, Equity & Inclusion:
We, at CMS Energy, value Diversity, Equity, & Inclusion. It is part of our DNA. We treat our employees with respect, we treat each other fairly and we value the opinions of others. We are passionate about building and nurturing an environment where everyone feels included. We don’t discriminate. We seek to learn about each other and better understand our unique differences. Our uniqueness makes us authentic. We create safe spaces where everyone can be who they truly are. We invite difficult conversations and uncomfortable topics. We value diverse perspectives; this is what makes us great together. We harbor an inclusive environment where employees feel empowered to share their backgrounds, experiences, and ideas. Our Employee Resource Groups, Women in Energy (WE), Minority Advisory Panel (MAP), Pride Alliance of Consumers Energy (PACE), GENERGY, capABLE, Interfaith and Veterans Advisory Panel (VAP) are key enablers to living the values of our company culture: Caring, Empowered, Deliberate, Agility, and Ownership.
All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin.
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