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Website Data Analyst

Date: Jul 18, 2019

Location: Jackson, MI, US

Company: Consumers Energy

Join a diverse and dynamic team that makes and delivers the most valuable services in the world: electricity and natural gas.  At Consumers Energy, our customers are at the heart of everything we do.  Our employees work around the clock to provide service to our customers in honor of our history and to fulfill our promise to Michigan - Count on Us!  Consumers Energy, the principal subsidiary of CMS Energy and headquartered in Jackson, Michigan, provides natural gas and electricity to nearly 6.8 million of Michigan's 10 million residents in all 68 Lower Peninsula counties.




The Website Data Analyst will drive analysis and insights for Consumers Energy’s online experience by continuously analyzing real-time and historical data to find actionable insights to help achieve our company goals. You will spend your time constantly seeking out new optimization opportunities and insights into how our customer-facing website can be improved. You will own and refine the digital analytics tools and  be responsible for building useful reporting tools and dashboards as we continue to work towards being a truly data-driven company. The ideal candidate is highly collaborative and brings a passion for learning, testing and data-informed decision making that shapes a holistic view of our business with consideration for all aspects of the customer experience.





  • Identify performance improvement opportunities for via the use of analytics and insights derived from web tools
  • Collaborate with the customer operations strategy department to achieve customer satisfaction targets by utilizing customer-provided feedback and a variety of data analysis tools & reports to identify ways to improve the digital experience for website users.
  • Drive analytical strategy for website, leveraging multiple data intake platforms to aggregate into holistic POVs and recommendations. 
  • Measure marketing & strategic initiatives by developing analyses, tracking progress, and calculating effectiveness by optimizing programs and performance
  • Identify multivariate or a/b/c test opportunities that drive fundamental improvements to the website experience and performance
  • Partner with cross functional business partners by providing user-friendly and insightful data to inform their functional areas.
  • Analyze navigational pathing and use cases on site to ensure customer’s digital journeys are as streamlined and user-friendly as possible.




  • 5+ years of experience in digital analytics and a Bachelor’s degree in an applicable field.
  • Less than a Bachelor’s degree may be acceptable if accompanied by extensive Company or industry experience in positions that demonstrate required abilities and performance.


This is a full time position which could be located at any of our various Consumers Energy Offices in Michigan (preferably Southeast Michigan) with a requirement to be available in Jackson, MI one to two times per week.


  • The following skills may set you apart from others:
  • Expert level knowledge of Google Analytics with strong understanding of Google Tag Manager and the tight integration between the two tools
  • Deep experience conducting A/B and multivariate tests with a focus on conversion rate and UX improvements
  • Strong understanding of analytics tagging specs and requirements with the ability to effectively communicate technical details to web development partners
  • Expertise in web analytics tools (Google Analytics, Clicktale, Sitecore Analytics, or similar)
  • Retail and/or eCommerce analytics experience strongly preferred
  • Exceptional problem solving and analysis skills, paired with the ability to communicate findings to all levels of organization & digital expertise
  • Organized – strong planner, able to coordinate complex assignments
  • Versatile – some assignments require methodical approach while others may be more “crisis” oriented
  • Great communication skills, both written and verbal
  • Leadership – assertive, confident, proactive, ability to speak up and ask questions
  • Self-motivated with a strong work ethic Comfortable in both team environment and working independently
  • Practical and analytical, strong problem-solving ability

This position will be filled at the level commensurate with the selected candidate’s skills and education using the technician job description.


Essential Functions:


  • Business Support Advisors and Consultants support the planning, business analysis, general management, budget preparations and analysis, negotiations, transactions, customer services and auditing of a wide variety of business functions and processes of specific operating and support areas throughout the Company.
  • Duties and who this individual reports to will fluctuate between projects, departments and offices.
  • Lead and/or assist with business analysis and support for the plans, reports, impacts, contracts, schedules, estimates, data collection, observations, and field investigations.
  • Provide business analysis and support services with accuracy, on time and under budget.
  • Use computer assisted applications software and equipment to prepare business analysis support documents. 
  • Understand and follow Company established standard procedures for file structure and standard procedures for projects.
  • Become familiar with business and department and Company plans and related material for each project and be able to utilize the information appropriately.
  • Assists in client contact and communication. 
  • Utilize effective communication skills to answer inquiries from coworkers, clients, or the public. 
  • Public involvement may include producing reports, graphics, presentations, and other visual material as well as occasional speaking or meeting with stakeholders. Attend internal and external meetings. 
  • Provide business analysis and support services in a legal and ethical manner. 
  • Regular attendance is expected. Individuals should exemplify safe work practices and follow the Company’s compliance standards. 


Hours and Travel:


This is a full time position which could be located out of any of our various Consumers Energy Offices in Michigan (preferably Southeast Michigan) with a requirement to be available in Jackson, MI one to two times per week. While not a common need the position may include providing support during evening, weekend/holiday timeframes.


Physical Demands:


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


The employee frequently is required to talk or hear. The employee will be using a computer and the associated keyboard and mouse. Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus.  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate..


Position will be filled at the appropriate salary grade based upon the skills, knowledge, and experience of the selected candidate.
All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, sexual orientation, gender identity or national origin.

Nearest Major Market: Jackson Michigan
Nearest Secondary Market: Ann Arbor

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