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Brand Manager

Date: Feb 21, 2021

Location: Jackson, MI, US

Company: Consumers Energy

Join a diverse and dynamic team that makes and delivers the most valuable services in the world: electricity and natural gas.  At Consumers Energy, our customers are at the heart of everything we do.  Our employees work around the clock to provide service to our customers in honor of our history and to fulfill our promise to Michigan - Count on Us!  Consumers Energy, the principal subsidiary of CMS Energy and headquartered in Jackson, Michigan, provides natural gas and electricity to nearly 6.8 million of Michigan's 10 million residents in all 68 Lower Peninsula counties.


This position is a key role within Public Affairs to continue to grow the company's brand through Clean Energy goals. This position requires a strong skill set in relationship building and cross functional team execution to develop and execute on key business priorities. Problem solving and creative thinking along with an analytical eye to projects will be essential.



  • Focuses on actions, goals, and objectives to coincide with the mission, vision, and values of our Company and essential business goals
  • Writes compelling creative briefs and partners with internal and external creative agencies to guide and evaluate creative work, ensuring output is on strategy and on budget
  • Analyzes research resources and reports on business and competition. Utilizes the information to develop a hypothesis and draw conclusions that support the objectives of the business
  • Manages the brand budget. Identifies changes impacting the budget and proactively communicate implications and recommendations
  • Manages and flawlessly leads execution of various projects. Fosters collaboration, motivates and inspires teams to achieve their highest potential
  • Collaborates with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, cross-channel communication strategies, generate new ideas, manage projects and resolve issues. Foster and develop relationships to ensure project timelines are met and conflict is resolved or escalated in a timely fashion


  • 5+ years brand experience preferred


  • Solid Marketing skills 
  • Strong presentation and communication skills to influence both internal customers (cross-functional teams) and external marketplace, distributors, and consumers
  • Solid budget management experience
  • Solid project management experience
  • Ability to develop and create new initiatives for the brand and assigned businesses
  • Understanding of marketing strategies, IRI/Nielsen syndicated data, and research methodologies
  • Strong analytical skills
  • Ability to prioritize, multi-task, and maintain attention to detail
  • Strong ability to work in teams and build good working relationships
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Must be an enthusiastic, confident change-agent with the ability to work in a demanding and fast-paced environment


Position will be filled at the appropriate salary grade based upon the skills, knowledge, and experience of the selected candidate.
All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, sexual orientation, gender identity or national origin.

Nearest Major Market: Jackson Michigan
Nearest Secondary Market: Ann Arbor

Job Segment: Brand Manager, Branding, Manager, Marketing Manager, Marketing, Management, Research