Sr Strategy Mgr

Join the diverse and dynamic team that powers Michigan's largest energy provider and one of the nation's largest gas and electric combination utilities.  Consumers Energy services 6.8 million of Michigan's 10 million residents - caring for our friends and neighbors in all 68 Lower Peninsula counties.  We embrace a cleaner and leaner utility vision focused on eliminating energy waste and adding renewable energy from sources such as wind and solar.

Location:

The successful candidate will be expected to work in a hybrid status of reporting to any Consumers Energy Service Center every Monday, Tuesday, and Thursday with home office flexibility on Wednesday and Friday.

We are looking for: Senior Strategy Manager

Consumers Energy is seeking a Senior Content Strategy Manager responsible for enterprise-wide content and messaging strategy for all customer communications. Working alongside a team of brand, communications and experience design professionals, the role will bring deep understanding of consumer behavior, media landscapes and emerging trends to drive engagement and optimize brand presence across digital and traditional channels. The Senior Content Strategy Manager will improve Consumers Energy brand perception by informing a content strategy roadmap to drive content planning, channel improvement, and communication design centered around core strategic message priorities and spanning key customer interactions. The role will help accelerate an emerging center of excellence focused on brand perception and customer engagement through delivery of a connected experience that leverages customer insights and best practices across disciplines.

The Senior Strategy Manager serves as a partner and advisor to the executive team. Leads cross-functional efforts, delivers complex objective analysis and insights, and executes on strategic initiatives. The incumbent will lead new projects, process improvements, customer experience enhancements, and drive business outcomes by building the strategy framework, translates strategies into actionable and quantitative operational plans and manages executions of identified operations activities. Support business customer communication and engagement that includes working through a matrix organization to cross functionally support process improvements and issue resolution. Work closely with peer organizations in support of complex rate cases, testimony, and tariffs which includes writing testimony. Responsible for written internal and external customer communications for use by the Business Center and ESM organizations. Partner with external business associations as needed and support Rates and Regulatory team in alignment on development and implementation of tariffs to include support on business customer communications regarding rate/tariff changes and assisting with writing testimony in support of rate cases.
 

The knowledge and skills involved with this position include but are not limited to:
 

• Knowledge of the business opportunities and challenges, sales data analysis, industry trends and marketplace events
• Ability to demonstrate strong organizational skills in a fast-paced work environment
• Ability to establish solid cross-functional partnerships and networks to contribute and execute cross-functional and business initiatives
• Strong communications (written/verbal), presentation and facilitation skills
• Possess computer skills in Microsoft Office Word, Outlook, and Excel applications
• Analytical Skills
• Able to achieve success without pre-existing roadmap of how to do so
• Able to differentiate and lead across people/process/technology solutions
• Able to create and sell vision across multiple functional disciplines

We encourage you to apply if you have:

• Bachelor’s degree in marketing, communications, business, or related field with seven (7) or more years of applicable experience

• [OR] Associate’s degree in engineering, business, economics, or related field with nine (9) or more years of applicable experience
• [OR] High School Diploma with eleven (11) or more years of applicable experience
   

• Experience in business process analysis/reengineering, financial analysis and modeling, organizational analysis, activity-based costing, and performance management
• Relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience and/or increase operational efficiency
• Demonstrated experience with start to finish planning/execution multichannel and omnichannel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile, social etc.

Preferred skills:

• Masters Degree

In this role, you will:

• Inform practices that help ensure cohesive messaging and brand consistency across all media channels, including digital, social, print and broadcast.
• Analyze consumer behavior and market trends to inform strategic decisions and optimize campaign performance.
• Help define and build a Center of Excellence for strategic content development and execution
• Work closely with internal teams (creative, digital, analytics etc.) and external partners (media agency, creative agency, vendors) to deliver desired results.
• Guide content strategy across Consumer Energy and third-party experiences with alignment to best practices, key performance indicators, and/or benchmark performance
• Guide approaches to ensure brand and message consistency at all altitudes of content strategy and execution
• Guide iterative experimentation and A|B testing and measurement practices
• Build and document operational processes and standards in partnership with marketing, brand, experience design, and digital teams to create consistent, repeatable ways of working
• Support cross functional partners in defining and implementing a connected customer experience strategy.
• Lead a Strategic Execution framework for Operations to align with prioritized business and company strategies, that are both agile and scalable.
• Drive Business Transformation to enable the organization to rapidly navigate the transformation from perpetual to full function business models across multiple markets.
• Facilitate cross functional teams focused on customer communications and engagement to improve business interactions and look for continuous improvement. Enforce standardization of complex operational process policies and systems across multiple product franchises and business models across Revenue Operations functions.
• Manage industry research of best practices to ensure organization is leveraging cutting edge business practices, organizational design, and technology to enable world class business models across multiple markets.
• Drive execution of various identified priorities and complex initiatives, through all phases of the program to a successful completion. Support work of Business Customer Solution Account Managers, includes working with Business customers.
• Manage the master plan for operationalizing capabilities, includes plans for Automation, Manual Process, RPA etc., includes timelines, milestones, critical path etc.
• Responsible to develop internal and external customer communications for business customers to aid the Business Center and ESM organizations. Own the Operational Change & Readiness strategy and manages complex launch activities.
• Maintain complex operational dashboards and report suite to track, manage, and provide valuable insights on metrics and Key Performance Indicators (KPls).
• Build relationships with key stakeholders across the business to define needs and deliver solutions. Establish business customer communications with peer organizations. Lead and provide feedback and key insights regarding business customer communications with peer organizations.
• Other duties as assigned or may be necessary.