Instructional Designer

General Summary of Job Responsibilities

Essential Duties and Responsibilities

• Develop the strategy that translates into well-designed course materials consistent with Consumers Energy design procedures, standard work and standards including the integration of images, fonts and other graphic elements.
• Communicate with clients and peers to assess performance needs and determine the appropriate training curriculum and format.
• Manage development of all training deliverables, including videos, participant manuals, facilitator guides, slide decks, e-learning modules, and job aids/tools after selecting the most effective training methodology to meet the desired objectives.
• Manage multiple efforts simultaneously by incorporating work items into larger program delivery plans using standard IT tools (e.g., Azure DevOps) and communicating with co-workers and business partners to ensure interim deadlines are met and training efforts remain on track
• Measure effectiveness by regularly evaluating successes, opportunities and risk, as well as incorporating feedback/lessons learned for continual improvement*
• Coordinate with LD&T to load courseware and documentation to the Learning Management System (SAP Success Factors/Workforce Connect), interlinking content to internal and external content as needed
• Other duties as assigned or may be necessary

Knowledge/Skills/Abilities

• Maintain current knowledge of industry trends related to learning and development design and delivery, including mobile and social learning.
• Well-developed writing, research, and editing skills; familiarity with standard style guides.
• Strong consultative skills; the ability to successfully interact with clients to assess needs and develop appropriate training solutions.
• Knowledge and/or familiarity with adult learning principles, and the ability to apply instructional design principles to training development.
• Competency building courses in e-learning software.
• Technology Competency; Uses a variety of software tools day-to-day including Office 365, SharePoint Online and Microsoft Teams and enjoys learning new technologies and tools to better understand training needs
• Comprehensive understanding of the instructional design and development process (ADDIE, Bloom''s Taxonomy, etc.
• Project Management
• Collaboration and Cross-Functional Teamwork

Education/Experience

• Bachelor's degree in Instructional Design, Adult Learning or Equivalent and 2+ years of experience in assessing performance gaps, analyzing learning needs, designing and developing learning and performance support solutions, and evaluating program effectiveness.
• [OR] Associate's degree in Instructional Design, Adult Learning or Equivalent and
• degree in Instructional Design, Adult Learning or Equivalent and 4+ years of experience in assessing performance gaps, analyzing learning needs, designing and developing learning and performance support solutions, and evaluating program effectiveness.
• [OR] High School diploma and 6+ years of experience in assessing performance gaps, analyzing learning needs, designing and developing learning and performance support solutions, and evaluating program effectiveness.

Preferred

End-to-end video production capability – Ability to plan (script, storyboard, shot list), shoot (camera, lighting, audio), and deliver high-quality training videos independently.

Strong post-production skills – Proficient in editing (cutting, trimming, syncing audio), enhancing visuals with graphics/animations, and optimizing content for learning effectiveness in tools like Adobe Premiere, or similar.

Learning-focused video design – Ability to translate instructional goals into clear, engaging video content that supports comprehension, retention, and real-world application.