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Mobile App Data Analyst(Hybrid in MI)

Date: Oct 8, 2021

Location: MULTIPLE LOCATIONS, MI, US

Company: Consumers Energy

Join the diverse and dynamic team that powers Michigan's largest energy provider and one of the nation's largest gas and electric combination utilities.  Consumers Energy services 6.7 million of Michigan's 10 million residents - caring for our friends and neighbors in all 68 Lower Peninsula counties.  We embrace a cleaner and leaner utility vision focused on eliminating energy waste and adding renewable energy from sources such as wind and solar.

At Consumers Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose: world class performance delivering hometown service.

 

The App Data Analyst will drive analysis and insights for Consumers Energy’s iOS and Android apps by analyzing real-time and historical data to find actionable insights. You will spend your time seeking out new optimization opportunities and insights into how our app can be improved. You will own and refine the digital analytics tools and be responsible for building useful reporting tools and dashboards as we continue to work towards being a truly data-driven company. This flexible role is a part of the Digital Customer Operations team, and will be 100% remote initially, until such time as it is safe again to work in-person. You will then team up with your digital colleagues every two weeks at the Consumers Energy Innovation Center in Jackson, MI, working remote for the remainder of the time.

 

 

 

JOB DESCRIPTION/RESPONSIBILITIES:

 

  • Collect and analyze data, identify trends and proactively communicate insights 
  • Performance improvement opportunities for iOS and Android apps using analytics and insights derived from web tools
  • Create insight-based action plans to solve identified opportunity areas.
  • Mine and extract data and applies statistics and algorithms necessary to derive insights for Consumers Energy apps
  •  Provides insights, creates dashboards, reports, competitive intelligence, and data driven recommendations
  •  Identify A/B test opportunities that drive fundamental improvements to the app 
  •  Partner with cross functional business partners by providing user-friendly and insightful data to inform their functional areas.

 

Required Qualifications:

  • Bachelor’s degree in an applicable field or equivalent experience
  • 5+ years of experience in analytics, statistic or equivalent field.
  •  4+ years’ online/ecommerce experience
  •  Experience in Customer Insights (CI), Customer Relationship Management (CRM), or Customer Experience (CX).
  •  Experience with Google Analytics 360, Clicktale, Usabilla and Firebase or similar
  •  Experience conducting A/B and multivariate tests with a focus on conversion rate and UX improvements
  • Understanding of analytics tagging specs and requirements with the ability to effectively communicate technical details to web development partners

Preferred Qualifications:

  • Exceptional problem solving and analysis skills, paired with the ability to communicate findings to all levels of organization & digital expertise
  • Great communication skills, both written and verbal
  • Practical and analytical, strong problem-solving ability
     

 

 

Hours and Travel:

 

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This is a full-time position. Base work location can be remote or, if preferred by the candidate, could be any of our various Consumers Energy Offices in Michigan (preferably Southeast Michigan). There will be a requirement to periodically be available to be available in Jackson, MI.  While not a common need the position may include providing support during evening, weekend/holiday timeframes.

 

 

Physical Demands:

 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The employee frequently is required to talk or hear.   The employee will be using a computer and the associated keyboard and mouse. Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus.  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.

 
All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, sexual orientation, gender identity or national origin.


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